Greensboro is celebrating it's bicentennial with a summers long series of events and CareySound is to play a pivotal role providing audio for it's biggest events. The opening ceremonies started last friday with a kick-off event at the home of the Greensboro Grasshoppers, NewBridge Bank Ball Park. John was on hand with CareySound's new digital Cobra system.
Please join CareySound as we continue the celebration at the kick-off the Heritage Day Festival festivities on April 11th at the Greensboro Coliseum Special Events Center with "Dance Thought he Decades" and then again in downtown Greensboro on the 12th and 13th on Stage One in Center City Park and Stage Six at the corner of Bellemeade & Elm Streets. For a complete listing of all of the official 200 Greensboro events and times click here.
April first and its time to celebrate. Not only is CareySound officially 30 years old this next week but both Tommy and Ken have wedding anniversaries to celebrated. So Ken and his beautiful wife are headed to Disney Word and Tommy and his beautiful wife are headed to Los Vegas this next week. Although the sales department will be shut down next week John, David, and Mike will be holding down the fort at CareySound.
Our event production division debuted the new RSS Digital V-System and an upgraded version of their famous Dynacord Cobra System as well. Stay tuned for more details on both of these new additions. Nobody can touch the performance of our gear and the speed that it sets up in.
One of the unexpected
benefits of running a web based business is
the ability to find out a lot about your
customers in a hurry. Most of our customers
have web sites and we always take a look at
how they present their businesses on the web
as part of processing their orders.
A large number of our customers are entertainment production and audiovisual presentation companies. I rarely see anything of real interest at these sites and I remain surprised that industries with such a high level of technical knowledge miss the opportunity to put their best foot forward. These sites are usually “black box” pictures-pictures of the equipment the company owns- and lists of technical specifications that may impress their competition but rarely mean anything to a potential customer.
That brings me to the point of this posting. When we were in the “hands on” sound and lighting business one of our good friends and competitors was Carey Sound in Greensboro, NC. I have been friends with the company owner, Ken Carey, for over 25 years and he generously sub-contracted shows to us more than once. I guess the term “competitor” doesn’t really fit here.
The web site he has put together for his company is breathtaking in its depth and quality. Any production company seeking to create a real presence on the web would be hard pressed to put together anything better than what Ken has created.
The type of information he so carefully presents is a lesson in how to use the web to gain new customers and hang onto the ones you already have. His “how to” videos are great information and a powerful sales tool. No doubt, they have deflected lots of last minute panic calls from his rental customers.
Ken’s extensive News section is well laid out and makes for lots of good reading if you are in the sound business.
Carey’s Rental section answers lots of the questions that a potential rental customer might have in a good humored and honest manner that lets the renter know exactly what to expect.
The photography is beautiful (lots of smiling faces), the layout is logical and easy to navigate, and details regarding the services and equipment Carey offers are presented with the clients point of view considered on every page.
I’ve spent a well over an hour browsing this site in the last week, and still have not seen it all.
If you are ready to move your company’s web presence into the big leagues, don’t miss this site.
p.s. Congrats to Carey Sound on their new building and their 30 year anniversary.
I'll let you all in on a not so secret, secret.
If you have bought tape or batteries from use in the last twenty years it's come form Jeff at Harrison Brothers. His web site GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords , OnStage Stand mic stands and “value added” customer service. Sure, we will still will have it on hand for you if you get in a pinch but don't hesitate to buy from them directly.