Lighting rentals

Great News From The Rental Department

A year ago in August when we announced out 1/2 price rental sale to counteract the sorry state of the economy their was a couple of things we didn’t anticipate. One - that the economy wasn’t going to improve and two - that the new prices were going to spark so much interest.

We have just completed a study of the receipts from the last year and have come to a conclusion. With the amazing increase in the volume of new customers and the increase in rentals from our existing customers we had a record rental year. So instead of just extending the program like we did in January and March we’ve decided to make it permanent. So help us spread the word and thanks to everyone for the business!

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Rental Update

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The rental SALE we have been running since August of last year has been one of our most popular promotions. It was created in response to the state of our economy to help our customers coop in these tough financial times. We were hoping that things would have improved by now but the hard times continue to plague all of us so we have been reevaluating our rental department operations.

To permanently lower our rates we have several factors we have to consider. First is the quality of the equipment we offer. Throughout the history of our rental department we have exclusively offered premium professional gear and that decision comes at a high price. One of the things we are looking at carefully is the total cost of ownership over the life of the product. Is the higher cost of the gear compensated by lower upkeep costs and we are exploring alternatives that still offer a high quality of performance with less costs.

Secondly is the cost of delivery of the service. We have to pay for the cost of the space to store the inventory when it is not being rented and we have to cover the labor costs involved in preparing and maintaining the gear. One of the innovations that we introduced in the last few months is to move as much of the rental procedure as possible to our website and the results have been very encouraging. We are in the process of making infrastructure improvements to improve that experience. We have also added new diagnostic equipment to our shop so we can improve our maintenance of the gear to increase our ability to preempt problems before they create equipment failure and down time.

So while we are sorting all of this out we have decided to extend the sale a a little longer. Our 1/2 off rental prices will continue. Please help us spread the word. The more people we have taking advantage of these lower prices the longer we can continue the sale.